Cross-Cultural Business Communication Diploma

This program provides students with opportunities to develop essential skills and work habits required for success in all types of workplaces. Students will explore the realities of the workplace and examine factors that determine success, while refining their job-search and employability skills. Students will examine group dynamics, learn the value of diversity within groups, improve communication skills and learn practical skills such as resume writing, interview and job-search skills. Students will prepare to sit an official BULATS (Business Language Testing Service) test which will demonstrate an accurate level of workplace language skill.
  • > Duration: 6 months
  • > Campus: Vancouver

Course Details

    BULATS (Business Language Testing Service) is an effective assessment tool which can assist companies and organizations to assess the language proficiency of current and aspiring employees. Students will study modern business examples to see, understand, and use key business concepts and vocabulary in context. This class expands business knowledge and develops English skills for typical business tasks.

    This highly interactive, face-to-face course provides an understanding of the interpersonal communication skills required to develop constructive relationships in the multicultural workplace. In the first part of the course, selected foundational theory, sources of interpersonal difference and barriers to understanding are examined. The latter part of the course emphasizes workplace application of cross-cultural interpersonal communication skills and strategies. Leadership, small group communication, and professional and ethical issues in the multicultural workplace are investigated.

    This introductory course examines the application, management, and trends of marketing in the Canadian and global marketplace. Students will explore the primary elements of the Marketing mix (Product, Price, Promotion, and Place); how to utilize the elements of the Marketing mix to create value for the customer, and how to satisfy consumer needs. Students will gain the knowledge of how to create customer value, develop customer relationships and sustain profitability for a business through the efforts of Marketing.

    This “hands-on” course covers communication theory, aspects of written communication, and introduces students to public speaking. On completion of this course, students will be able to: package thoughts clearly, and provide clearer communication of both written and verbal messages, write error free business-related documents necessary to develop and maintain a career, research, prepare and write a formal report or proposal, and research prepare and hold an oral presentation, including necessary graphics.

    This highly interactive course provides opportunities for students to develop teamwork, interpersonal, speaking and listening, problem solving, and leadership skills in a face-to-face setting. Core components include foundational interpersonal communications theory, verbal and non-verbal communications skills, basic conflict management, group dynamics, and ethical interpersonal behaviour. Course work may also include instruction in oral presentations, interviews and meetings.

    This course provides knowledge and practical skills in public and customer relations. Topics include interpersonal relations; positive customer attitudes and awareness; image and professionalism; quality customer service; customer service policies and skills; special needs customers; dealing with difficult customers; conflict resolution and negotiation; public speaking; and media relations. Cultural diversity and sensitivity is emphasized when meeting the needs of multi-cultural customers. Additional topics covered are User Support and Help Desk Functions. User support processes and activities are examined.

    This course provides an overview of social media in order to understand its use in building business relations. Students will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, students will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps them establish and maintain an effective online presence that goes beyond Facebook and Twitter.

    This course covers basic skills involved in finding and securing employment. The topics in this course all relate to job search strategies, including creating an effective resume, writing a professional cover letter, practicing interview techniques, networking, using the Internet to job search, and understanding labour services. Upon completion of this course, students will have an understanding of the job search process, which involves becoming familiar with the current opportunities in the job market, selecting a current job opportunity suited to one’s strengths and interests, and employing techniques to secure that employment. Students require a Social Insurance Number (SIN) before their first day of their Co-op Education. They will apply for their SIN at the s of this course.

Academic Admission Requirement:

  • High School Diploma (Grade 12)
  • GED
  • Mature student status
  • Mature students are those who have been out of full-time formal education for at least four years but can demonstrate high academic potential through a range of achivements and life experiences beyond academics.

English Language Admission Requirements:

  • IELTS 5.5
  • TOEFL 46-78
  • Completion of VanWest English Level 6 with a final grade of 75% or above or
  • Vanwest Placement test: Level 7

Tuition & Fees

  • Tuition
  • $7,355
  • Registration Fee
  • $210
  • Test / Assessment Fee
  • $250
  • Total Fee
  • $7,815

    Start Dates

    • 2017: January 3, February 27, April 24, June 19, August 14, October 10, December 4
    Course Textbook
    Cross-Cultural Communication
    Martin, J., Nakayama, T.K., (2014). Experiencing Intercultural Communication: an introduction. 5th Ed. McGraw-Hill. (Smartbook)
    Marketing Essentials
    Crane, K. & Rudelius, H. (2014). Marketing. 9th Canadian Ed. McGraw Hill. (Smartbook)
    Organizational Behaviour
    McShane, S.L., Sheen, S. & Tasa, K. (2014). Canadian Organizational Behaviour. 9th Ed. McGraw-Hill.
    Customer Service Skills
    Lucas, R. (2015). Customer Service Skills for Success, 6th Ed.McGraw-Hill. (Smartbook)
    Ross, S., Westerfield, R., Jordan, B., & Roberts, G. (2016). Fundamentals Of Corporate Finance. 9th Canadian Ed. McGraw-Hill.
    Market Research
    Hair, Jr., J.F., Celsi, M.W., Ortinau, D.J., & Bush, R.P. (2013). Essentials of Marketing Research. 3rd Ed. McGraw-Hill.

    Course Textbook
    Interpersonal Skills for the Workplace
    Dubrin, A.J. and Geerinck, T.M. (2015). Human relations: Interpersonal, Job-oriented Skills, 4th Canadian Ed. Pearson. (E-book)
    Business Correspondence
    Thill, J.V., Bovee, C.L., & Cross, A. (2015). Excellence in Business Communication. 5th Canadian Edition. Pearson. (E-book)
    Sales Skills and Strategies
    Manning, G.L. (2016). Selling Today. 7th Canadian Ed. Pearson.
    Workplace Preparation
    Lamarre, H.M., & McClughan, K. (2014). Career Focus Canada: A Personal Job Research Guide. 6 Ed. Pearson.
    Introduction to Accounting
    Harrison, W.T., Horngren, C.T., Thomas, C.W., Berberich, G., & Seguin, C. (2015). Financial Accounting. 5th Canadian Ed. Pearson.
    Leadership Skills
    Robbins, S.P., DeCenzo, D.A., Coulter, M.A., & Anderson, I. (2017). Fundamentals of Management. 8th Canadian Ed. Pearson.
    Laudon, K.C. & Traver, C. (2014). E-Commerce Essentials. Prentice Hall.

    Course Textbook
    Principles of Management
    Williams, C., Champion, T., & Hall, I. (2015). MGMT. 2nd Canadian Ed. Nelson.
    Project Management
    Gido, J. and Clements, J.P. (2015). Successful Project Management. 6th Ed. Cengage.

    Course Textbook
    Social Media Marketing
    Tuten, T. and Solomon, M.R. (2014). Social Media Marketing. 2nd Ed. Sage Publications.

    Course Textbook
    Sales Management
    Johnston, M. and Marshall, G. (2013). Sales Force Management, Leadership, Innovation, Technology. 12th Ed. Routledge.

    Course Textbook
    Business Language Skills (BULATS)
    Whitby, N. (2013). Business Benchmark: Pre-Intermediate. 2nd Ed. Cambridge Brook-Hart, G. (2013). Business Benchmark: Upper Inter. 2nd Ed. Cambridge