Commerce & Marketing Co-Op Diploma

This program focuses on the fundamental principles of business and gives graduates hands-on skills to gain employment in the commerce and marketing sector. The program incorporates current business concepts and real-life examples to illustrate a global view of the corporate commerce and marketing environment. Students will study from a broad range of subjects including marketing principles, customer relationship, the process of market research and financial management. Students are given ample opportunity to practice, apply, and develop their marketing and commerce skills under the guidance of instructors with a wealth of experience and knowledge.


The Co-op is an integral component of the Commerce and Marketing Co-op Diploma program as it will provide students with an opportunity to integrate academic studies with related employment experience. Students will experience real-world business practices and return to the classroom with new perspectives gained from their employment. Graduates will be able to perform multifaceted business functions such as project management, business analysis, accounting, sales, teamwork, and research to support the marketing activities of an organization.

  • > Duration: 22 months
  • > Campus: Vancouver

Course Details

    This highly interactive, face-to-face course provides an understanding of the interpersonal communication skills required to develop constructive relationships in the multicultural workplace. In the first part of the course, selected foundational theory, sources of interpersonal difference and barriers to understanding are examined. The latter part of the course emphasizes workplace application of cross-cultural interpersonal communication skills and strategies. Leadership, small group communication, and professional and ethical issues in the multicultural workplace are investigated.

    This “hands-on” course covers communication theory, aspects of written communication, and introduces students to public speaking. On completion of this course, students will be able to: package thoughts clearly, and provide clearer communication of both written and verbal messages, write error free business-related documents necessary to develop and maintain a career, research, prepare and write a formal report or proposal, and research prepare and hold an oral presentation, including necessary graphics.

    This course covers basic skills involved in finding and securing employment. The topics in this course all relate to job search strategies, including creating an effective resume, writing a professional cover letter, practicing interview techniques, networking, using the Internet to job search, and understanding labour services. Upon completion of this course, students will have an understanding of the job search process, which involves becoming familiar with the current opportunities in the job market, selecting a current job opportunity suited to one’s strengths and interests, and employing techniques to secure that employment. Students require a Social Insurance Number (SIN) before their first day of their Co-op Education. They will apply for their SIN at the s of this course.

    This highly interactive course provides opportunities for students to develop teamwork, interpersonal, speaking and listening, problem solving, and leadership skills in a face-to-face setting. Core components include foundational interpersonal communications theory, verbal and non-verbal communications skills, basic conflict management, group dynamics, and ethical interpersonal behaviour. Course work may also include instruction in oral presentations, interviews and meetings.

    This introductory course examines the application, management, and trends of marketing in the Canadian and global marketplace. Students will explore the primary elements of the Marketing mix (Product, Price, Promotion, and Place); how to utilize the elements of the Marketing mix to create value for the customer, and how to satisfy consumer needs. Students will gain the knowledge of how to create customer value, develop customer relationships and sustain profitability for a business through the efforts of Marketing.

    This course provides knowledge and practical skills in public and customer relations. Topics include interpersonal relations; positive customer attitudes and awareness; image and professionalism; quality customer service; customer service policies and skills; special needs customers; dealing with difficult customers; conflict resolution and negotiation; public speaking; and media relations. Cultural diversity and sensitivity is emphasized when meeting the needs of multi-cultural customers. Additional topics covered are User Support and Help Desk Functions. User support processes and activities are examined.

    This course will introduce the concepts of accounting within the context of business in a Canadian environment. Students develop the ability to prepare and analyze the financial statements of public corporations. Topics include accounting as an information system; introduction to accounting theory; income measure; traditional record keeping; the accounting cycle; special journals; cash and financial statements.

    This course provides comprehensive coverage of consultative selling, strategic selling, relationship selling, partnering, value-added selling, and sales force automation developing a presentation strategy and management of self and others. Students will build upon past improvements in selling and adjust to the changes that have accompanied the age of information. Students investigate, discuss, and report their findings to the class. They develop a written report of the personal selling implications inherent in the ongoing operation of a business. Each student delivers an oral presentation of this plan.

    This course provides an overview of organizations and management from the behavioural sciences perspective. The course explores factors shaping individual, group, organizational and cultural dynamics, as they pertain to administration and management in organizations. Students will apply the concepts and discuss the various perspectives to better enable them to examine their own behaviour and beliefs about managerial behaviour and to contrast and integrate these ideas with the theories and observations of others.

    The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-life business problems. Students gain an understanding of marketing research and its value in analyzing consumers, markets, and the environment. Topics include an overview of market research and research design, exploratory research; descriptive research; scaling; sampling; and data analysis and reporting.

    In this course, students prepare for the role of an effective sales manager in today's hyper-competitive global economy by integrating current technology, research, and strategic planning activities. Topics include the role of the sales manager; the buying and selling processes; customer relationship management; organizing the sales force; sales forecasting and budgeting; selecting, training, compensating, and motivating the salesperson; and evaluating salesperson performance.

    This course covers the basic concepts of the management process: planning, organizing, staffing, leading and controlling. It creates opportunities for the students to develop analytical, problem-solving, teamwork and communications skills, by analysing and presenting solutions to typical business problems. Students will develop an overview of the functional areas of business and an understanding of the complex world in which organizational decisions are made. Emphasis is placed on how functional areas are integrated to achieve organizational goals.

    As an integral part of the Commerce & Marketing Co-op Diploma, the Co-op is designed not only to provide a period of full time productive employment in the Canadian work place, but also enable students to apply classroom theory and skills to that employment. Students will experience real-world business practices and return to the classroom with new perspectives gained from their employment. Students will be able to perform multifaceted business functions in occupations such as: customer and information service representative, retail salesperson, financial support worker, marketing coordinator, project coordinator, advertising assistant, and small business owner.

    Students examine how the Internet is rapidly becoming one of the primary communication, marketing and commercial medium for businesses in almost every industry, and how managers can effectively use this tool to execute their organization's strategic plans. This course will familiarize students with current and emerging internet-based electronic commerce business models and technologies. They will discuss topics such as competitive strategies with e-commerce, various e-business models, and how to manage B2C or B2B e-commerce projects.

    This course provides an overview of social media in order to understand its use in building business relations. Students will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, students will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps them establish and maintain an effective online presence that goes beyond Facebook and Twitter.

    This course provides students with introduction to the theories, applications, and financial tools within a corporate financial environment. It emphasizes understanding, analyzing, and integrating financial information as an aid to managerial decision-making. Topics include: forms of business, financial statement analysis, ratios, cash flows, valuation of future cash flows, valuation of securities, raising capital and project evaluation and analysis. Students will gain experience in applying empirical and theoretical tools through class discussion of cases studies, as well as through work on practice problems.

    This course will present the essential skills students need to make effective contributions and to have an immediate impact on the completion of projects. Coverage of the latest business developments and challenges acquaint students with issues such as project constraints, stakeholder issues, the project charter, and how projects relate to an organization's strategic plan. Students learn the keys to effective communication both within and outside a team. This course covers the essential concepts and processes necessary including, how to organize and manage effective project teams. It includes planning, tracking, monitoring, and control techniques.

    Students develop strong interpersonal skills and increase their awareness of the importance of people skills in today's organizations. They develop critical core skills along with individual performance through group interactions, role playing, lectures and practice sessions. They will focus on the leadership role of supervisors and managers at the front-line of organizational performance. They will also examine developing team performance, collaborating effectively with others, problem solving, managing change and fostering innovation.

    After completing your Co-op Work Placement, you are required to submit a report summarizing your learning and experience which may include a combination of written report, journal, portfolio, or other media. Throughout your Work Placement, you must keep a weekly log to track your activities as well as your thoughts, concerns, and experiences. This will help you when it is time to sit down and create your report.

Academic Admission Requirement:

  • High School Diploma (Grade 12)
  • GED
  • Mature student status
  • Mature students are those who have been out of full-time formal education for at least four years but can demonstrate high academic potential through a range of achivements and life experiences beyond academics.

English Language Admission Requirements:

  • IELTS 5.5
  • TOEFL 46-78
  • Completion of VanWest English Level 7 with a final grade of 75% or above or
  • Vanwest Placement test: Level 8

Tuition & Fees

  • Tuition
  • $18,820
  • Registration Fee
  • $210
  • Test / Assessment Fee
  • $250
  • Total Fee
  • $19,280

    Start Dates

    • 2017: January 3, February 27, April 24, June 19, August 14, October 10, December 4
    Course Textbook
    Cross-Cultural Communication
    Martin, J., Nakayama, T.K., (2014). Experiencing Intercultural Communication: an introduction. 5th Ed. McGraw-Hill. (Smartbook)
    Marketing Essentials
    Crane, K. & Rudelius, H. (2014). Marketing. 9th Canadian Ed. McGraw Hill. (Smartbook)
    Organizational Behaviour
    McShane, S.L., Sheen, S. & Tasa, K. (2014). Canadian Organizational Behaviour. 9th Ed. McGraw-Hill.
    Customer Service Skills
    Lucas, R. (2015). Customer Service Skills for Success, 6th Ed.McGraw-Hill. (Smartbook)
    Ross, S., Westerfield, R., Jordan, B., & Roberts, G. (2016). Fundamentals Of Corporate Finance. 9th Canadian Ed. McGraw-Hill.
    Market Research
    Hair, Jr., J.F., Celsi, M.W., Ortinau, D.J., & Bush, R.P. (2013). Essentials of Marketing Research. 3rd Ed. McGraw-Hill.

    Course Textbook
    Interpersonal Skills for the Workplace
    Dubrin, A.J. and Geerinck, T.M. (2015). Human relations: Interpersonal, Job-oriented Skills, 4th Canadian Ed. Pearson. (E-book)
    Business Correspondence
    Thill, J.V., Bovee, C.L., & Cross, A. (2015). Excellence in Business Communication. 5th Canadian Edition. Pearson. (E-book)
    Sales Skills and Strategies
    Manning, G.L. (2016). Selling Today. 7th Canadian Ed. Pearson.
    Workplace Preparation
    Lamarre, H.M., & McClughan, K. (2014). Career Focus Canada: A Personal Job Research Guide. 6 Ed. Pearson.
    Introduction to Accounting
    Harrison, W.T., Horngren, C.T., Thomas, C.W., Berberich, G., & Seguin, C. (2015). Financial Accounting. 5th Canadian Ed. Pearson.
    Leadership Skills
    Robbins, S.P., DeCenzo, D.A., Coulter, M.A., & Anderson, I. (2017). Fundamentals of Management. 8th Canadian Ed. Pearson.
    Laudon, K.C. & Traver, C. (2014). E-Commerce Essentials. Prentice Hall.

    Course Textbook
    Principles of Management
    Williams, C., Champion, T., & Hall, I. (2015). MGMT. 2nd Canadian Ed. Nelson.
    Project Management
    Gido, J. and Clements, J.P. (2015). Successful Project Management. 6th Ed. Cengage.

    Course Textbook
    Social Media Marketing
    Tuten, T. and Solomon, M.R. (2014). Social Media Marketing. 2nd Ed. Sage Publications.

    Course Textbook
    Sales Management
    Johnston, M. and Marshall, G. (2013). Sales Force Management, Leadership, Innovation, Technology. 12th Ed. Routledge.

    Course Textbook
    Business Language Skills (BULATS)
    Whitby, N. (2013). Business Benchmark: Pre-Intermediate. 2nd Ed. Cambridge Brook-Hart, G. (2013). Business Benchmark: Upper Inter. 2nd Ed. Cambridge