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BUS121

Market Research

VanWest College Single Course Market Research

The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow students to understand how to apply those tools to solve real-life business problems. Students gain an understanding of market research and its value in analyzing consumers, markets, and the environment. Topics include an overview of market research and research design, exploratory research, descriptive research, scaling, sampling, data analysis and reporting.

Course Details

  • Course ID: BUS121
  • Course Name: Market Research
  • Course Length: 2 months (8 weeks)
  • Offered Location: Vancouver
  • Method: In-person Lecture
  • Start Dates: 2025: February 18, April 14, June 9, August 5, September 29, November 24 / 2026: January 19, March 16, May 11, July 06, August 31, October 26, December 21
  • Course Schedule: Monday & Wednesday (3:00 – 5:45 PM or 6:00 – 9:30 PM) or Tuesday & Thursday (3:00 – 5:45 PM or 6:00 – 9:30 PM)
    * You may have additional or make-up classes on Fridays
  • Credential: Upon the successful completion of this single course, you will receive Market Research Single Course Certificate

Admission Requirement

English Admission Requirement

  • VanWest English Placement Test: Level 8, or
  • Completion of VanWest Level 7 or EAP 300 course with a final grade of 75%+, or
  • IELTS 5.5+, or
  • TOEFL IBT 65+, or
  • TOEIC 730+, or
  • Duolingo 100+, or
  • Cambridge English Scale: 160+, or
  • CEFR B2+

Academic Admission Requirement

  • High School Diploma (Grade 12), or
  • General Education Development (GED)

Tuition & Fees

Tuition & Fees
Course Fee (Domestic): $1,000
Course Fee (International): $1,300
Application Fee (Domestic): $150
Application Fee (International): $250
Student Services Fee: $250

*Textbook costs are not included. Textbooks should be purchased by the individual. For the list of required textbooks, please click HERE.

Textbook

  • Textbook: Hair, Jr., J.F., Celsi, M.W., Ortinau, D.J., & Bush, R.P. (2021). Essentials of Marketing Research. 5th Ed. New York: The McGraw-Hill Companies, Inc.
  • ISBN: ISBN-10: 1260260461 / ISBN-13: 9781260260465
  • Online Source: McGraw Hill
  • Buy at VanWest: Yes

All of our Vocational College Programs are reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

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