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BUS103

Marketing Essentials

This introductory course examines the application, management, and trends of marketing in the Canadian and global marketplace. Students will explore the primary elements of the Marketing mix (Product, Price, Promotion, and Place); how to utilize the elements of the Marketing mix to create value for the customer, and how to satisfy consumer needs. Students will gain the knowledge of how to create customer value, develop customer relationships and sustain profitability for a business through the efforts of Marketing.

Course Details

  • Course ID: BUS103
  • Course Name: Marketing Essentials
  • Course Length: 2 months (8 weeks)
  • Offered Location: Vancouver
  • Method: In-person Lecture
  • Start Dates: 2025: February 18, April 14, June 9, August 5, September 29, November 24 / 2026: January 19, March 16, May 11, July 06, August 31, October 26, December 21
  • Course Schedule: Monday & Wednesday (3:00 – 5:45 PM or 6:00 – 9:30 PM) or Tuesday & Thursday (3:00 – 5:45 PM or 6:00 – 9:30 PM)
    * You may have additional or make-up classes on Fridays
  • Credential: Upon the successful completion of this single course, you will receive Marketing Essentials Single Course Certificate

Admission Requirement

English Admission Requirement

  • VanWest English Placement Test: Level 8, or
  • Completion of VanWest Level 7 or EAP 300 course with a final grade of 75%+, or
  • IELTS 5.5+, or
  • TOEFL IBT 65+, or
  • TOEIC 730+, or
  • Duolingo 100+, or
  • Cambridge English Scale: 160+, or
  • CEFR B2+

Academic Admission Requirement

  • High School Diploma (Grade 12), or
  • General Education Development (GED)

Tuition & Fees

Tuition & Fees
Course Fee (Domestic): $1,000
Course Fee (International): $1,300
Application Fee (Domestic): $150
Application Fee (International): $250
Student Services Fee: $250

*Textbook costs are not included. Textbooks should be purchased by the individual. For the list of required textbooks, please click HERE.

Textbook

  • Textbook: Tuckwell, K. J.. & Jaffey, J., H. (2019). Think Marketing. 3rd Ed. Pearson Canada.
  • ISBN: 9780134830377
  • Online Source: Vital Source
  • Buy at VanWest: Yes

All of our Vocational College Programs are reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

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