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BUS115

Social Media Marketing

This course provides an overview of social media in order to understand its use in building business relations. Students will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, students will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps them establish and maintain an effective online presence that goes beyond Facebook and Twitter.

Course Details

  • Course ID: BUS115
  • Course Name: Social Media Marketing
  • Course Length: 2 months (8 weeks)
  • Offered Location: Vancouver
  • Method: In-person Lecture
  • Start Dates: 2025: February 18, April 14, June 9, August 5, September 29, November 24 / 2026: January 19, March 16, May 11, July 06, August 31, October 26, December 21
  • Course Schedule: Monday & Wednesday (3:00 – 5:45 PM or 6:00 – 9:30 PM) or Tuesday & Thursday (3:00 – 5:45 PM or 6:00 – 9:30 PM)
    * You may have additional or make-up classes on Fridays
  • Credential: Upon the successful completion of this single course, you will receive Social Media Marketing Single Course Certificate

Admission Requirement

English Admission Requirement

  • VanWest English Placement Test: Level 8, or
  • Completion of VanWest Level 7 or EAP 300 course with a final grade of 75%+, or
  • IELTS 5.5+, or
  • TOEFL IBT 65+, or
  • TOEIC 730+, or
  • Duolingo 100+, or
  • Cambridge English Scale: 160+, or
  • CEFR B2+

Academic Admission Requirement

  • High School Diploma (Grade 12), or
  • General Education Development (GED)

Tuition & Fees

Tuition & Fees
Course Fee (Domestic): $1,000
Course Fee (International): $1,300
Application Fee (Domestic): $150
Application Fee (International): $250
Student Services Fee: $250

*Textbook costs are not included. Textbooks should be purchased by the individual. For the list of required textbooks, please click HERE.

Textbook

  • Textbook: Tuten, T. and Solomon, M.R. (2021). Social Media Marketing. 4th Ed. Sage Publications.
  • ISBN: 9781529731996 / 9781529731989
  • Online Source: Vital Source
  • Buy at VanWest: No

All of our Vocational College Programs are reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

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