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BUS121

Market Research

VanWest College Single Course Market Research

The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow students to understand how to apply those tools to solve real-life business problems. Students gain an understanding of market research and its value in analyzing consumers, markets, and the environment. Topics include an overview of market research and research design, exploratory research, descriptive research, scaling, sampling, data analysis and reporting.

Course Details

  • Course ID: BUS121
  • Course Name: Market Research
  • Course Length: 2 months (8 weeks)
  • Offered Location: Vancouver
  • Method: In-person Lecture
  • Start Dates: 2027: February 15, September 28
  • Course Schedule: Monday & Wednesday (3:00 – 5:45 PM or 6:00 – 9:30 PM) or Tuesday & Thursday (3:00 – 5:45 PM or 6:00 – 9:30 PM)
    * You may have additional or make-up classes on Fridays
  • Credential: Upon the successful completion of this single course, you will receive Market Research Single Course Certificate

Admission Requirement

English Admission Requirement

  • Completion of EAP 300 with a final grade of 75% from VanWest College (Vancouver or Kelowna), or
  • IELTS Academic 5.5+, or
  • TOEFL IBT 65+, or
  • Duolingo 100+, or
  • Cambridge English Qualifications: B2 First exam (FCE): Minimum overall score of 160 or grade “C”, or
  • EIKEN Pre-1 with a combined score of at least 2450, or
  • Pearson Test of English (PTE) Academic with no single score lower than 50 or with an overall score of 52 and above

Academic Admission Requirement

  • High School Diploma (Grade 12), or
  • General Education Development (GED)

Tuition & Fees

Tuition & Fees
Course Fee (Domestic): $1,000
Course Fee (International): $1,300
Application Fee (Domestic): $150
Application Fee (International): $250
Student Services Fee: $250

*Textbook costs are not included. Textbooks should be purchased by the individual. For the list of required textbooks, please click HERE.

Textbook

  • Textbook: Hair, Jr., J.F., Celsi, M.W., Ortinau, D.J., & Bush, R.P. (2021). Essentials of Marketing Research. 5th Ed. New York: The McGraw-Hill Companies, Inc.
  • ISBN: ISBN-10: 1260260461 / ISBN-13: 9781260260465
  • Online Source: McGraw Hill
  • Buy at VanWest: Yes

All of our Vocational College Programs are reviewed and approved by the registrar of the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Advanced Education, Skills & Training.

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